World Memory Competitors Show Off Pure Brain Storage.

In the digital age, memorization is a lost art.

Remember a phone number? Pfff. Go back to 1980.

A password? There’s an app for that.

Friends’ birthdays? Facebook has you covered.

But at the World Memory Championships, the brute force power of the brain to store data is all that matters.

The champion, Johannes Mallow of Germany, memorized a number with 2,245 digits in an hour and a number with 500 digits in five minutes (a new world record).